How the travel industry can improve the service, streamline operations and increase revenues?
The travel industry is generating more data than ever before. This guide covers the five challenges travel companies must overcome to extract value from data. Subjects covered include:
- Implementing effective data governance and a goal-oriented approach to analytics.
- Strategies to ensure that data is complete, manageable, and diverse.
- The development of data-driven business culture.
- How data can increase productivity, efficiency and improve customer experience.
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