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"Free Guide" Customer analytics: Turning dark data into a success story

Why dark data is the key to a competitive edge in the travel industry
DAT - Portada - customer analytics

How organizations can develop a customer analytics strategy

This guide explains the potential of customer analytics and how dark data is transforming the way the travel industry operates. Subjects covered include:

  • The importance of customer analytics and current trends.
  • The key types of customer analytics techniques used today.
  • The challenge of customer analytics. 
  • How dark data is transforming the travel industry.
  • How travel companies can capture and use more customer data. 
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