Vueling: Detecting new routes and cross-selling opportunities from customers’ booking behavior insights.

The challenge

Vueling wanted to consider the full sales cycle and have real-time insight into product availability and demand.

 The Solution

Datumize Real Demand integrates smoothly into Vueling datacenter and can capture +10 million B2B and B2C transactions each day. Transactions are processed on-the-fly, and key technical and business metrics are calculated.

 The Benefit

Vueling increased their revenue coming from third party additional services offered by the airline.

Vueling Success Case